Fans Can Now Travel Virtually With Snoop Dogg Using NFT 

Fans Can Now Travel Virtually With Snoop Dogg Using NFT 

  • The passport is priced at $43 and is set at 0.025 ETH on the Ethereum scaling network
  • Users can buy up to 100 passes at once, and the supply is not limited

Calvin “Snoop Dogg” Broadus Jr., a rapper and performer, announced the Snoop Dogg Passport, a few days back. And as these passports are now released, it made yet another foray into Web3. This NFT pass grants access to special content and possibilities related to his upcoming concert tour.

The price of each Snoop Dogg Passport NFT, which is now equal to $43, is set at 0.025 ETH on the Ethereum scaling network Arbitrum. Users may buy up to 100 passes at once, and the supply is not limited.

Behind The Scenes Access

The Snoop Dogg Passport series, according to the website, is comparable to a tour poster that evolves with each place Snoop stops on tour. Holders of the NFT will have access to special merchandise, works of art, and experiences from the music legend. The summer tour for Snoop kicks out on July 7 in Vancouver.

The rapper, whose real name is Calvin Broadus Jr., is also announcing Snoop Selects, a unique selection of NFT artwork that will be airdropped to all passport holders, as part of the Passport Series.

 Snoop Dogg remarked in a news statement that he has always been pushing things forward throughout his career. With the passport series, Dogg wishes to offer his fans the chance to explore the globe with him,  something that has never been done before. Dogg has always been a pioneer, and the future includes digital merchandise. He is further hoping that by demonstrating this approach, other artists will be inspired to create independently too.

With the help of the “evolving digital tour collectible,” Snoop Dogg’s “High School Reunion Tour” with other rappers including Wiz Khalifa, Too $hort, and Warren G will be featured in behind-the-scenes videos with the other content.

Access to products, ticket purchases, and music playlists will also be made available with the NFT. Additionally, “Snoop Selects” digital artwork, which includes works by Terrell Jones, the fictitious Coldie, and Alien Queen, will be airdropped to NFT customers.

The series was developed with Web3 platform Transient Labs and talent agency WME to encourage the adaptation and use of digital assets. The Snoop Dogg Passport Series was designed and developed with assistance from Chris Ostoich, COO of Transient Labs.


Snoop Dogg has performed on numerous occasions over the past two years and is undoubtedly the most well-known performer in the Web3 industry. He collaborated on NFT collectibles with the originator of the Nyan Cat meme, introduced avatars and virtual properties through the metaverse game The Sandbox, teamed up with the cryptocurrency gambling site Roobet, and many more things.

However, NFTs connected to performances and events are used by other artists also. For instance, the heavy metal band Avenged Sevenfold recently collaborated with Ticketmaster to introduce a token-gated ticket sales feature. The band will reward NFT-holding customers for purchasing merchandise, going to shows, and engaging with its content.

Snoop Dogg and his son Cordell Broadus have been actively collecting NFTs and investing in cryptocurrencies over the past few years.

All this is a hope for the NFT holders as well as to the artist, that the future of digital assets is promising and holds a lot more layers of opportunities waiting to unfold.

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